Job openings for Region 3 & Baguio

JOB OPENING: BUSINESS DEVELOPMENT EXECUTIVE

Adarna House is currently in need of a Business Development Executive based in Region 3.

The position will report to the Business Development Manager and will be responsible in generating sales from schools and other assigned channels in Region 3. Responsibilities include, but are not limited to, the following:

  • Contribute to the overall sales targets of the company
  • Handle sales order placements and follow up customer requirements
  • Handle inquiries, issues, and concerns of clients
  • Assist in implementing sales activities and literacy programs
  • Support customer service, marketing, and other departments in delivering quality product and services

Candidates should have the following minimum qualifications:

  • Must have a sense of country and commitment to advocating reading and literacy improvement
  • A Bachelor’s degree in any related field; fresh graduates are encouraged to apply; applicants with sales experience, a plus
  • Excellent communication and people skills
  • Must be a team-player and willing to travel

The company offers a competitive salary and benefits package, excellent work-life balance, and training opportunities to the successful candidate.

Interested individuals must submit a comprehensive resume via e-mail to vanessa[at]adarna.com.ph with the subject line “BDE Region 3 Application” on or before July 31, 2017. Interviews will be held at Adarna House’s Quezon City office.


JOB OPENING: ADMINISTRATIVE ASSISTANT

Adarna House is currently in need of

The position will report to the Business Development Manager and will provide administrative, secretarial, and clerical support to maintain an efficient office environment. Responsibilities include, but are not limited to, the following:

  • Responding to phone and e-mail inquiries and accurately directing them to other members of the organization
  • Coordinating messenger and courier services
  • Monitoring inventory and maintaining office filing and storage systems
  • Ensuring office equipment and facilities are clean and properly maintained
  • Performing work-related errands such as going to government offices and banks
  • Providing logistical assistance in implementing sales and marketing activities

Candidates should fulfill the following minimum qualifications:

  • A Bachelor’s degree in any related field; fresh graduates are encouraged to apply
  • Excellent communication and people skills
  • Internet savvy with basic MS Office competencies
  • Highly organized with good attention to detail

The company offers a competitive salary and benefits package, excellent work-life balance, and training opportunities to the successful candidate.

​Interested individuals must submit a comprehensive resume via e-mail to vanessa[at]adarna.com.ph with the subject line “​NL Admin Assistant Application” on or before ​July 31, 2017.

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Buribooks bags 2nd place at 5th Digital Ehon Awards

Adarna House Digital’s app BuriBooks was honored with the Second Prize for Digital Educational Materials during the 5th Digital Ehon Awards in Japan. Entries of almost 300 were submitted from 32 different countries. Only 6 of these entries were given awards in the educational materials category.

The awarding ceremony took place on May 27th (Sat) at the University of Tokyo. Margret Malang from the Cultural Section of the Philippine Embassy in Japan received the award on our behalf.

The prize for Digital Educational Materials is a newly established prize with the goal of developing and spreading the best digital teaching materials. Selecting the best learning tools for children are the judges, teachers and experts working in the front lines in Japan.

BuriBooks is Adarna House Digital’s new ebook library of Filipino content for children. Subscription to BuriBooks includes access to the largest library of Filipino children’s ebooks with vocabulary and reading exercises and levels to track the user’s reading progress. Try BuriBooks for free on the iOS App Store. A web-based version is coming soon. For more information, follow BuriBooks on Facebook and visit buribooks.com.

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Registration now open: summer classes for parents

Adarna Group Foundation invites parents and parents-to-be to a series of classes this summer! Happening on May 13 (Saturday) at Adarna House, participants are encouraged to join these classes:

—  9:00 AM to 12:00 NN —
• Making Books for Your Toddler
XX Early Bird Rate: PHP1,000 | Regular Rate: PHP1,300
• Storytelling Basics
XX Early Bird Rate: PHP500 | Regular Rate: PHP750

— 10:00 AM to 12:00 NN —
• Soft-Toy Making
XX Early Bird Rate: PHP1,000 | Regular Rate: PHP1,300

— 2:00 PM to 4:00 PM —
• Whole + Natural Baby Food Preparation with Chef Namee Sunico
XX Early Bird Rate: PHP1,800 | Regular Rate: PHP2,300
• Childbirth Preparation with Unang Yakap
XX Early Bird Rate: PHP500 | Regular Rate: PHP750

Through these classes, AGFI hopes to help make the different stages of parenting and early childhood a fun and fulfilling learning experience for both parents and children.

Only 10 to 15 slots are available for each class on a first-come, first-served basis. To avail the Early Bird Rates, participants have to fulfill registration and payment on or before April 28.

Pre-registration is required (i.e. walk-in participants will not be entertained if slots have been filled). To pre-register and receive payment information, send us your name, mobile number, and chosen workshop/s through info[at]agfi.com.ph.

Proceeds from the workshops shall benefit recipients of the Adarna Group Foundation’s early literacy programs. For further details, contact Con through 3526765 local 210 or Van through local 211.

Click image to see poster in full size.

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Register now: Parent-toddler summer classes

Adarna Group Foundation, Inc. (AGFI) invites parents with children 2-4 years old to week-long classes this summer! Happening from May 8 to 12 (Monday to Friday) at Adarna House, parents are encouraged to join these classes:

  • Nanay and Me: Awit at Galaw (9:00-10:00 AM)
  • Nanay and Me: Yoga (10:30-11:30 AM

Through these classes, AGFI hopes to help parents and kids discover fitness mixed with fun while exploring the many instruments, songs, and arts of the Philippines!

Only 10 to 15 slots are available for each class on a first-come, first-served basis. The fee for  each class (of five hourly sessions) is two thousand pesos (PHP2,000) but participants paying on or before April 28 can avail the early bird rate of one thousand five hundred pesos (PHP1,500).

Pre-registration is required (i.e. walk-in participants will not be entertained if slots have been filled). To pre-register and receive payment information, send us your name, mobile number, and chosen workshop/s through info[at]agfi.com.ph.

Proceeds from the workshops shall benefit recipients of AGFI’s early literacy programs. For further details, contact Con through 3526765 local 210 or Van through local 211.

Click on image to view full poster.

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Rochelle Silverio: mother, reader, librarian

Adarna House has been an ally of parents, advocates, and professionals in rearing generations of Filipino readers since its inception more than thirty years ago. As the school year comes to a close for most local schools, we thought it best to talk about one of the best things about school that our readers will surely miss this summer—their library. And what better way to do that than to tell you about one of our librarian friends.

Mother and professional Rochelle Silverio works as a librarian at the Pamantasan ng Lungsod ng Valenzuela, a government-ran higher education institution in Metro Manila and as a lecturer on children’s and young adult books at the University of the Philippines’ School of Library and Information Science.

After finishing a bachelor’s degree, she had a training stint in a children’s library inside a shopping mall. Seeing how delighted children were in exploring the books available in their library made her decide to pursue librarianship as her profession. She then got her license, worked in a private school, and took a master’s degree in library and information science. And throughout her career, she is really glad that children nowadays have access to a variety of books, including those that reflect their own culture, such as Adarna House books.

The situation is different from Rochelle’s childhood milieu, where only a handful of Filipino children’s books were available. Her love for reading, nevertheless, was developed by reading comic magazines, newspapers, and a couple of foreign books including Beatrix Potter’s Peter Rabbit. Storytelling sessions with her mother, meanwhile, ignited her imagination and penchant for stories.

“During afternoons, my cousins and I would gather around Ima Esteng to listen to her stories about faraway kingdoms and magical places,” she recalls.

No wonder that when she finally discovered Adarna House in college, she easily fell in love with its books. Ompong Remigio’s Papel de Liha, a touching storybook about a mother’s love, instantly became one of her favorite stories; she even gifted her mother a copy. The message in Jomike Tejido’s fable Dindo Pundido and the suspense in Anette Flores Garcia’s novella Jacobo’s Ghost were also two of her unforgettable reading moments.

“My experience as an adult reader is a proof of the ageless and timeless appeal of Adarna House books. I am, in turn, happy to share these stories to my child.”

Besides reading for pleasure, Rochelle is an avid reader of Adarna House books as part of her professional development as a librarian; she needs to understand children and the works created for them. For her doctorate in Reading Education, for instance, she analyzes the importance and symbolism of food in the Adarna books Hating Kapatid, Tiktaktok at Pikpakbum, Haluhalo Espesyal, Filemon Mamon, Araw sa Palengke, and Kain, Kumain, Kinain.

Currently, she is one of the brains of the Valenzuela City Library, a public library. The library’s shelves, she says, will definitely be filled with Adarna House books  to entice people of all ages to visit the place. And after the establishment of the library, she also hopes to create a reading program using Adarna House books to sustain the reading habit among the members of their community.

With these developments in her life, it seems that Adarna House will continue as Rochelle’s partner in her work and advocacy for years to come.

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Job Opening: Business Development Executive

job-opening-mar-2017

JOB OPENING:  BUSINESS DEVELOPMENT EXECUTIVE

Adarna House is currently in need of a Business Development Executive.

The position will report to the Business Development NCR Team Lead and will be responsible in generating sales from schools and other assigned channels in Metro Manila. Responsibilities include, but are not limited to, the following:

  • Contribute to the overall sales targets of the company
  • Handle sales order placements and follow up customer requirements
  • Handle inquiries, issues, and concerns of clients
  • Assist in implementing sales activities and literacy programs
  • Support customer service, marketing, and other departments in delivering quality product and services

Candidates should have the following minimum qualifications:

  • Must have a sense of country and commitment to advocating reading and literacy improvement
  • A Bachelor’s degree in any related field; fresh graduates are encouraged to apply; applicants with sales experience, a plus
  • Excellent communication and people skills
  • Must be a team-player and willing to travel

The company offers a competitive salary and benefits package, excellent work-life balance, and training opportunities to the successful candidate.

Interested individuals must submit a comprehensive resume via e-mail to vanessa[at]adarna.com.ph with the subject line “BDG Executive Application” on or before March 31, 2017. (Only qualified applicants will be notified.)

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February 21 is Int’l Mother Language Day!

imld-feb21

Today is International Mother Language Day! Observed every 21st of February since 2000, this event aims to “promote linguistic and cultural diversity and multiculturalism.” This makes it a very relevant celebration for our country whose citizens speak almost two hundred tongues and also the perfect opportunity to bust some myths and promote our languages in one go.

  • Acknowledge them as languages—not dialects. One of the biggest misconceptions on the classification of the languages in our country is that Cebuano, Pangasinan, Tausug, and other ethnic languages are dialects of the Filipino language. Nope, these are languages! Dialects are technically variations of a language; Tagalog, for example, has dialects that include those spoken in Bulacan, Rizal, Quezon Province, etc.
  • Languages are not hierarchical. All languages  are equal and have their own set of unique characteristics. So English is not superior to Filipino, just as Filipino is not superior to other Philippine languages. We also have to recognize that a mother tongue is not a synonym for “regional language.” For example, English and Filipino are the mother tongues of children who speak these as their first languages. 
  • Respect their names. We can express our respect and pride for our languages by taking the time to know their names, correct spelling, and pronunciation so that we can also avoid using pejorative or incorrect terms to describe ethnic groups/their languages. Blaan, for instance, is the right name for both the language and the people instead of Bilaan and B’laan. Pangasinan is the name of the language and not Pangasinense, the people, nor Pangalatok, which is considered offensive.

A reason to commemorate this day is the success of the Mother Tongue-Based Multilingual Education (MTB-MLE) program. MTB-MLE requires the use of the students’ first language, called the mother language or mother tongue, in learning subjects from Kinder to Grade 3. This program is founded on numerous studies proving that strength in a child’s mother language positively affects the learning of a second language. Like any infant program, however, MTB-MLE is still growing and faces a lot of challenges, such as the dearth of reading materials in the different languages and insufficient number of teachers who are skilled to teach in their mother tongue.

We can help raise awareness about the need for materials in our mother tongues by telling stories, poems, and other works in our own languages. For sure, children will enjoy reading books in their mother tongue or will be engaged to listen to stories passed down by their older generation. You can grab copies of the books in your local libraries, shops, or publishing houses. The Adarna House catalogue also contains books translated into Ilocano and Cebuano.

It’s high time to recognize the importance and propagate the use of our mother tongue, the language closest to our heart.

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