BOOKS UP TO 50% OFF: Sale events Nov-Dec 2019

Pasko na naman!

We know that much like us, you take every opportunity to gift children with new book friends. So this month, we have lined up quite a few events to make your book-gift shopping more convenient and budget-friendly! For picture books at just FIFTY PESOS (PHP50) each (for a minimum purchase of 20 pieces), come by during one of these events:

Discount: 30-50%
Schedule: November 15 to 17 (Friday to Sunday) • 9AM to 7PM
Location: 109 Scout Fernandez corner Scout Torillo Streets, Barangay Sacred Heart, Quezon City
Visit our Facebook page for the price list.
Click here for the preorder form.

Discount: 20-50%
Click here for the full price list at our Facebook page. 

  • Quezon City bookshop
    November 18 to December 28 (closed on Sundays and public holidays)
    8AM to 12NN, 1PM to 5PM
    109 Scout Fernandez corner Scout Torillo Streets, Barangay Sacred Heart, Quezon City
  • Aklatan: All-Filipino Book Fair
    November 20 & 21 • 10AM to 7PM
    Megatrade Hall 3, SM Megamall
  • The Raya School
    November 23 & 24 • 9AM to 7PM
    Lot 3 Block 8 Sorrento St. Neopolitan Business Park, Brgy, 1118 Belfast, Novaliches
  • A Christmas Treat for Readers: Year 8
    November 30 • 9AM to 7PM
    Sagul Malingap Food Park, 43 Malingap St, Diliman, Quezon City
  • Gateway Mall
    December 1 to 3 • 10AM to 9PM
    Activity Area, Gateway Mall, Araneta Center, Quezon City

Discount: 10-40%
November 11 to December 28

For more information on these events, contact us:
+63 2 8352 6765
+63 917 563 0296
+63 949 994 5618

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Adarna Talks: Making Reading a Lasting Habit

Calling all parents and reading advocates 📢


Make your home a reading-friendly environment for children and learn from a reading expert, Teacher Raissa Calunsag of the Learning Library, about the habits that help raise lifelong readers.

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November 16, 2019 | 4 PM–6 PM
The Forum, Fully Booked Bonifacio High Street

The registration fee is Php 500. To preregister, visit

For inquiries, email us at

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CALL FOR ENTRIES: 2020 Barláya Writers’ Workshop for Graphic Literature

Adarna House, the first and largest publisher of children’s books in the Philippines, is now accepting applications to the 2020 Barláya Writers’ Workshop for Graphic Literature.

BARLÁYA is a comprehensive workshop for crafting and developing books of intermediate and young adult writers in the Philippines. This year, in partnership with Anino Comics, we are looking for works with themes of either sci-fi, sports, culinary or food, and/or slice-of-life (light or comedy). 

The workshop is open to any Filipino citizen aged 18 years or older, and willing to attend monthly learning and writing sessions in Metro Manila. Accepted fellows are expected to attend ALL the sessions which will last from January to June 2020. 

Applicants are required to submit the following: 

  1. Application form (to be downloaded here)
  2. Two (2) chapters of the novel-in-progress and synopsis
    • For writers, please submit an additional outline of the story
    • For illustrators, please submit an additional storyboard/pencils of the story 
  3. Portfolio (10 pages maximum)
    • For writers, please include previous works and portfolio/s of artist/s you may want to work with
    • For illustrators, please include previous komiks or supporting artworks 
  4. Creator’s Resume

Submissions must be in hard copy, 1.5 space, Times New Roman 12 with 1-inch margins on short bond paper. These submissions must include at least one (1) of the themes introduced. Submissions may be in either English or Filipino.

All submissions must be delivered to ADARNA HOUSE, Scout Torillo corner Scout Fernandez Streets, Barangay Sacred Heart, Quezon City 1103. Please indicate that this is for the Barláya Writers’ Workshop. Deadline of submission is on November 22, 2019. For further queries, you may call (02) 8352-6765 or email


Adarna House, ang una at pinakamalaking tagapaglathala ng aklat pambata sa Filipinas, ay tumatanggap ng mga akda para sa 2020 Barláya Writers’ Workshop for Graphic Literature.

 Ang BARLÁYA ay isang komprehensibong palihan sa pagbuo at paghubog ng mga panukalang libro ng mga manunulat ng intermediate at young adult literature sa Filipinas. Ngayong taon, kasama ang Anino Comics, bukás ang aming panawagan sa mga akdang may alinmang tema sa sci-fi, sports, culinary o pagkain, at/o slice-of-life (light or comedy)

Kahit sinong mamamayang Filipino edad 18 at pataas, at pumapayag na dumalo sa buwanang sesyon sa pagsusulat. Ang mga matatanggap na fellow ay inaasahang dadalo sa LAHAT ng sesyon na gaganapin mula Enero hanggang Hunyo 2020.

Inaasahang maipasa ng aplikante ang mga sumusunod:

  1. Application form (mada-download dito)
  2. Dalawang (2) kabanata ng binubuong nobela at buod
    • Para sa mga manunulat, magsumite ng karagdagang balangkas o outline ng kuwento
    Para sa mga ilustrador, magsumite ng karagdagang storyboard/pencils ng kuwento
  3. Portfolio (maximum 10 na pahina)
    • Para sa mga manunulat, maglakip ng mga nakaraang akda at portfolio ng mga ilustrador na nais ninyong kasamang magtrabaho
    Para sa mga ilustrador, maglakip ng mga nakaraang komiks o mga sining na sumusuporta sa akdang ipapasa
  4. Creator’s Resume

Maaaring magpasa ng mga akda sa wikang Filipino o Ingles. Ang mga ipapasa ay dapat hard copy, may 1.5 space, sa font na Times New Roman 12, may 1-inch margins, sa short bond paper. Ang mga akda ay dapat tungkol sa kahit isa (1) sa mga temang ipinakilala. 

Ipasa ang mga akda sa ADARNA HOUSE, Scout Torillo corner Scout Fernandez Streets, Barangay Sacred Heart, Quezon City 1103. Isulat na ito ay para sa Barláya Writers’ Workshop. Huling araw ng pagpása sa Nobyembre 22, 2019. Para sa karagdagang impormasyon, tawagan ang (02) 8352-6765 o mag-email sa

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MIBF 2019: free tickets, book signing, & more

Manila International Book Fair, the country’s biggest book selling event, is less than a month away! As usual, MIBF will be held at the SMX Convention Center beside Mall of Asia in Pasay City. And just like last year, the Adarna House booth will be found on the 2nd floor.

Our booth will be selling books at bargain prices — see the price list we posted at our Facebook page. Select titles will be on sale up to 70% off, picture books will be half-off at PHP50 each for purchases of 25 or more pieces, and big books will sell for just PHP150 each (45% off) for purchases of 10 or more. WiKAHON boxes will be discounted at 20%. Janus Silang and Ako ang Bayan shirts will also be available for PHP350 each. (Limited stocks available—only 50 pieces have been produced.)

We also invite everyone to join us and the creators of our new titles for their book signing during the weekend.

The Fair will open daily at 10AM and close at 8PM from September 11 (Wednesday) to September 15 (Sunday). Tickets will be available at the gate for only thirty-five pesos (PHP35) daily. But those who wish to skip the lines can download and print these tickets for free. (Black-and-white tickets will be accepted.)


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Pilandok at Pandoy Promo sa Pandayan Bookshop

Pilandok at Pandoy Promo
Promo Period: July 1 to September 30, 2019

Promo Mechanics:

  • A customer can avail of the Pilandok at Pandoy Promo Card and 1 stamp with an initial purchase of a minimum ₱75 amount of Adarna House products within the promo period.
  • One (1) Pilandok stamp is awarded for any Adarna House product purchase worth ₱75. A customer must collect a total of ten (10) stamps to redeem one (1) Adarna House book.
  • Pilandok stamps will be awarded with the receipt at the date and point of purchase only. A no-promo-card, no-stamp, no-extension policy will be strictly implemented across all Pandayan Bookshops. No stamps will be released to the customer once the transaction has ended.
  • Combining of Pilandok at Pandoy Promo Cards will not be allowed.
  • Once ten (10) Pilandok stamps are collected, the customer must submit the promo card to redeem the book reward. The free Adarna House book may be redeemed until 60 days from the end of promo period.
  • A single-receipt purchase of Adarna House products worth at least ₱700 will entitle a customer to one (1) Adarna House book. Combination of receipts is not allowed.
  • Transferring of Pilandok stamps to obtain the required number of stamps will render all promo cards invalid.

Per DTI-FTEB Permit No. 8812 Series of 2019.

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Open call auditions: FREELANCE STORYTELLERS (Region 3)

Our storytellers play a crucial role in our efforts to develop in children a love for books. Through their infectious enthusiasm, our storytellers present kids with a vision of the joy that can be found in reading.

We would be happy to find new members for our pool of freelance storytellers, and we are looking for people who have great stage presence and share our passion for local literature, literacy, and early childhood education.

In two weeks, we will be holding auditions for those interested in becoming one of our storytellers. We require people who are:

  • passionate about telling stories and enjoy the company of kids
  • generally available during the work hours of weekdays
  • willing to travel
  • at least 18 years of age
  • willing to travel (Region 3)

If you meet the above requirements, please start gearing up for your audition—a simulated storytelling session, using an Adarna House picture book of your choice, in the language you excel in. Fluency in at least one major language of Region 3 is an advantage. The auditions will be held on July 8, 2019 (Monday) at Angeles City, Pampanga.

To reserve an audition slot, email kaibigan [at] your résumé, weekly schedule, and commitment to free up the dates of July 17 and 24 (Wednesdays) in case of acceptance. Eligible applicants will be given call times and complete venue details. Individuals with regular nine-to-five jobs need not apply. For more information, call (02) 352-6765 local 120.

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Save the Children + Adarna House: First, Read

“In other words, if early experiences with books and reading are fun, exciting, and enjoyable for a child, that child is likely to continue to feel that way about reading throughout life.”
—Emergent Literacy: Investing Early for Exponential Outcomes
(Save the Children US, Department of Education and Child Development)

Shared early literacy experiences build meaningful emotional bonds between parent and child, and also boost brain and language development. For many years, Save the Children Philippines, local arm of the world’s leading independent children’s organization, and Adarna House, pioneering creator of Filipino content, have worked together towards the shared goal of creating better lives for children through reading.

Foremost in this partnership is the Manguna sa Unang Pagbasa project, a writing contest for short stories and book concepts held in 2014 and 2016. The project resulted in three outstanding board books for children 0-4 years old.

Launched first was the winner of the first Manguna sa Unang Pagbasa contest, Dumaan si Butiki. Written by Gigi Constantino and illustrated by Ray Sunga, the board book challenges readers to find butiki on every page while teaching them about directions. Dumaan si Butiki was given a National Children’s Book Award in 2016 with this citation:

Sino ang mag-aakala na eksayting ang paglalakbay ng isang butiki? Sobrang nakakaaliw ang pagsulpot-sulpot kung saan-saang bahagi ng bahay ng butiki sa kuwento. Ang simpleng teksto ay nagamit pa upang ituro ang konsepto ng kabaliktaran, sa paraang kaaya-aya. Kung kaya, hindi ka magsasawa sa pagsubaybay sa lahat ng dinaanan ni Butiki. —Kristine Canon

From the same contest came the manuscript for Maghapon Namin ni Nanay, written by Genaro Gojo Cruz and illustrated by Nicole Lim. One of Adarna House’s bestselling board books, this is a tribute to the stay-at-home mother, whose presence fills her children’s day with happiness as they go through the day’s activities together.

The winner of the second Manguna sa Unang Pagbasa contest was Kayang-kaya! by Alyssa Judith Reyes. The story, illustrated by Liza Flores, encourages children to do things on their own and in process, develop self-confidence. This is also Adarna House’s first manipulative book, featuring a lacing toy on its back cover.

Because of partners like Save the Children Philippines, Adarna House now has a robust shelf of board books that help parents jumpstart their children’s reading journey. By working together, Save the Children Philippines and Adarna House hope to keep inspiring families to learn and above all, to read together.

Until June 22, these board books (and all other items) will be on sale at 20% OFF at the Adarna House Quezon City bookshop (Sct Torillo cor Sct Fernandez Sts) and online (

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