Writing for Children: a panel with NCBA-winning authors


Join National Book Store’s Philippine Readers and Writers Festival by attending our session Writing for Children, a panel discussion with the authors of our books that won this year’s National Children’s Book Awards. The discussion will be held on August 28, 2016, from 1 p.m. to 2:30 p.m., at Namayan, Raffles Makati.

This session will be especially interesting because the panel will be composed of authors writing for children of different ages. Gigi Constantino‘s Dumaan si Butiki is a board book for babies and toddlers. Xi Zuq‘s Supremo is a chapter book for Grades 4-6while Si Janus Silang at ang Tiyanak ng Tabon by Edgar Calabia Samar is the first book in a series of young adult novels. Meanwhile, moderator Ergoe Tinio wrote Salusalo para kay Kuyaa storybook for the early grades.

Admission is free! This session is a part of National Book Store and Raffles Makati’s Philippine Readers and Writers Festival, three days of book signings, discussions, and panels about books, literature, and culture from top Filipino writers and artists. For more information, read National Book Store’s post about the Adarna House session.

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MIBF 2016: Book signing schedule + FREE TICKETS


Manila International Book Fair, the country’s biggest book selling event, is less than a month away! As in previous years, MIBF will be held at the SMX Convention Center beside Mall of Asia in Pasay City. The Fair will open daily at 10AM and close at 8PM from September 14 (Wednesday) to September 18 (Sunday).

Our booth will be selling books at bargain prices and we have also lined up signing sessions for the following books:

  • September 17, 10AM
    2016 National Children’s Book Award winners:
    Dumaan si Butiki by Gigi Constantino and Ray Nazarene Sunga
    Haluhalo by Eli Camacho
    Salusalo para kay Kuya by Ergoe Tinio and JC Galag
    Si Janus Silang at ang Tiyanak ng Tabon by Edgar Calabia Samar
    Supremo by Xi Zuq and Al Estrella
  • September 17, 1PM
    – Lost by Rob Cham
    – 12:01 by Russell Molina and Kajo Baldisimo
  • September 17, 3PM
    – Poopo The Cute & Many Other! by Apol Sta. Maria
    – Two Short Tall Tales by Elbert Or
  • September 18, 10AM
    – Kung Linggo by Virgilio S. Almario and Abi Goy
    – Si Lola Apura at si Lolo Un Momento by I.S.A. Lopez and Vanessa Tamayo
  • September 18, 1PM
    – Detective Boys of Masangkay by Bernalyn Hapin Sastrillo
    – Si Tito Libro at Ako by Uma Krishnaswami, Nanoy Rafael, and JC Galag
  • September 18, 3PM
    – Moving Onwards and Upwards by Hanako-Amihan Yabut

Tickets will be available at the gate for only PHP20.00 daily. But those who wish to skip the lines can download and print these tickets for free. See you!

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Our storytellers play a crucial role in our efforts to develop in children a love for books. Through their infectious enthusiasm, our storytellers present kids with a vision of the joy that can be found in reading.

We would be happy to find new members for our pool of freelance storytellers, and we are looking for people who have great stage presence and share our passion for local literature, literacy, and early childhood education.

In two weeks, we will be holding auditions for those interested in becoming one of our storytellers. We require people who are:

  • passionate about telling stories and enjoy the company of kids
  • generally available during the work hours of weekdays
  • willing to travel
  • at least 18 years of age

If you meet the above requirements, please start gearing up for your audition—a simulated storytelling session, using an Adarna House storybook of your choice, in the language you excel in. The auditions will be held on September 2, Friday, at Adarna House.

To reserve an audition slot, send us your résumé and weekly schedule through kaibigan [at] adarna.com.ph, or call (02) 352-6765 local 119 for further details. Individuals with regular nine-to-five jobs need not apply.


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Job Opening: Business Development Associate


Adarna House is currently in need of a Business Development Associate.

The position will report to the Business Development Team Leader and will be responsible in generating sales from schools and other assigned channels. Responsibilities include, but are not limited to, the following:

  • Contribute to the overall sales targets of the company
  • Handle sales order placements and follow up customer requirements
  • Handle inquiries, issues, and concerns of clients
  • Assist in implementing sales activities and literacy programs
  • Support customer service, marketing, and other departments in delivering quality product and services

Candidates should have the following minimum qualifications:

  • Must have a sense of country and commitment to advocating reading and literacy improvement
  • A Bachelor’s degree in any related field; fresh graduates are encouraged to apply; applicants with sales experience, a plus
  • Excellent communication and people skills
  • Must be a team-player and willing to travel

The company offers competitive salary and benefits package, excellent work-life balance, and training opportunities to the successful candidate.

Interested individuals must submit a comprehensive resume with photo via e-mail to vanessa[at]adarna.com.ph with the subject line “BDG Associate Application” on or before August 31, 2016. (Only qualified applicants will be notified.)

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Reading Association of the Philippines: 2016 National Demonstration Festival


The Reading Association of the Philippines will hold its national demonstration festival this coming October 27-29, 2016 at Ateneo De Naga University in Naga City with the theme: “Reading Instruction for All: Enabling, Engaging, and Enriching.” Plenary speakers include literacy experts in the country. Likewise practitioners and teachers from different parts of the country and across levels will share their best practices. In this connection, you are invited to participate in the said event. The plenary sessions as well as the demonstration lessons will focus on the following strands:

  1. Reading Instruction for Advanced Readers
  2. Reading Instruction for Struggling Readers
  3. Reading Instruction in Phonics
  4. Reading Instruction in Vocabulary and Reading
  5.  Reading Instruction in Fluency
  6. Reading Instruction in Reading and Writing Connection
  7. Reading Instruction in the Content Area

Educators, teachers, and literacy advocates are invited to share best practices in the classroom or even outside of the classroom. Click here to read about how to submit lesson plans that focus on any of the above strands.

The registration fee is as follows:

  • RAP Members, Dep Ed Teachers, Early Registrants (until October 20, 2016): PhP 4,000
  • Non- RAP Members/ Walk-in Registrants: PhP 4,500
  • Parallel speakers and undergraduate students: PhP 2,000

RAP members need to present their valid ID.
Payments may be deposited to:
Account Name: Reading Association of the Philippines Inc.
Bank of the Philippine Islands Current Account No.: 3081-1721-87

For further information and confirmation of your attendance, you may email rapforliteracy[at]gmail.com or text 09298508729 or 09178559823. Participants are encouraged to register early as slots are limited. The registration fee is inclusive of snacks, lunch, a kit, and a certificate. For undergrad students, registration fee does not include food and kit.

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Libreng seminar para sa mga guro ng Filipino (12 Agosto)


Malugod na iniimbitahan ng Adarna House at Holy Angel University ang mga guro ng Filipino para sa Klasrum Adarna: Paggamit ng WiKAHON ngayong ika-12 ng Agosto, 2016 (Biyernes) mula 8:00 NU hanggang 5:00 NH. Ang seminar ay gaganapin sa Holy Angel University, Sto. Rosario St, Angeles City, Pampanga.

Nakatuon ang seminar sa mas malalim na pagtalakay ng mga sumusunod na paksa:

  1. Mga Salik na Kailangan sa Mahusay na Pagbabasa
  2. Iba’t Ibang Uri at Struktura ng Teksto
  3. Detalyado at Rekomendadong Paggamit sa Wikahon
    – Pagdidisenyo ng Programa sa Filipino
    – Pagtataya sa Antas ng Kakayahan sa Pagbabasa
    – Paghasa sa Bilis at Husay sa Pagbabasa
    – Paghasa sa Pag-uugnay ng mga Konsepto
    – Pagtuturo ng Balarila at mga Kasanayan sa Pagbabasa

Si Daisy Calado ang magiging tagapagsalita sa araw na ito. Nagtapos ng MA in Reading Education sa University of the Philippines Diliman, siya ay isang espesyalista sa pagbasa at kasalukuyang direktor ng ReadPlus.

Mayroong 100 puwestong pangkalahok at pupunan namin ang mga ito ayon sa pagdating ng mga pagpapatala. Hanggang dalawang guro lamang ang maaaring ipadala ng bawat paaralan. Narito ang mga detalye upang makalahok:

  1. Isulat ang buong pangalan ng [mga] gurong inyong ipapadala kasama ang mobile number at e-mail address ng bawat isa, at ang pangalan ng inyong paaralan.
  2. Ipadala ito sa email: miko[at]adarna.com.ph, text: (+63927) 382-4716, o fax: (+632) 352-6765 local 125.
  3. Hintayin ang kumpirmasyong ipadadala sa mobile number at/o e-mail address ng kalahok. Kasama sa kumpirmasyon ang tiyak na lunan ng seminar.
  4. Kailangan ang kumpletong impormasyon para makumpleto ang pagpapatala. Hindi makalalahok ang mga hindi nakapagpatala. Ang huling araw ng pagpapatala ay  5 Agosto 2016 (Biyernes).

Kung mayroong katanungan, mangyari na lamang na makipag-alam sa mga nabanggit na email o mobile number, o sa (+632) 3526765 local 119.

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5 out of 7 National Children’s Book Awards go to Adarna House books


At the 4th National Children’s Book Awards, 5 Adarna House books were named Best Reads for Kids and 3 titles were included in the Kids’ Choice Award Finalists.

Held every 2 years and organized by the National Book Development Board (NBDB) and the Philippine Board on Books for Young People (PBBY), the National Children’s Book Awards give honor to the best publications for children and young adults. This year’s ceremonies were held on the 33rd National Children’s Book Day, July 19, 2016 at the Cultural Center of the Philippines lobby. There, the following books received the corresponding awards and citations:

Dumaan si Butiki, Best Read for Kids
Written by Mary Gigi Constantino, illustrated by Ray Sunga

Sino ang mag-aakala na eksayting ang paglalakbay ng isang butiki? Sobrang nakakaaliw ang pagsulpot-sulpot kung saan-saang bahagi ng bahay ng butiki sa kuwento. Ang simpleng teksto ay nagamit pa upang ituro ang konsepto ng kabaliktaran, sa paraang kaaya-aya. Kung kaya, hindi ka magsasawa sa pagsubaybay sa lahat ng dinaanan ni Butiki. —Kristine Canon

Haluhalo, Best Read for Kids
Illustrated by Eli F. Camacho

Ang aklat na ito ay kumpleto sa sangkap, puwera lang sa salita. Marami itong iba’t ibang kulay, siksik sa tamis, at umaapaw sa aliw. Kung sa bagay, ano pa ba ang kailangang sabihin kung kitang-kita naman at madali maintindihan ng bata man o matanda ang paggawa at pagkain ng haluhalo? Haaay! Ang sarap ulit-ulitin ng pagbabasa sa nalikhang aklat ni Eli F. Camacho na Haluhalo. —Kristine Canon

Marvino’s League of Superheroes, Kids’ Choice Finalist
Written by Rae Rival-Cosico, illustrated by Jamie Bauza

This is a nice story about Marvino going to a museum, but he doesn’t have the money for it. But then he befriends the one who owns the museum, but he doesn’t know it. What I like about this is that, if you see a good sculpting, you can draw it, just like how Marvino did. —Horacio Rafael de Peralta

Nawawala si Muningning, Kids’ Choice Finalist
Written by Michael M. Coroza, illustrated by Tokwa Peñaflorida

This book was chosen to be in the top 9 because it was very accurate in showing how cat owners feel when their cats are missing and how they imagined what happened to their cats while they were missing. It was also very relatable, like how cat owners can relate to how the boy felt when his cat was missing and how it frightened him so much. —Pheonna Heart Ragasa

Salusalo para kay Kuya, Best Read for Kids
Written by Ergoe Tinio, illustrated by JC Galag

Masarap maging bahagi ng pamilyang Pilipino. Malaki, maingay pero masaya. Para bang ibinalik ako sa pagkabata ng Salusalo para kay Kuya. Naalala ko noong bata pa ako, kapag kaarawan ko na ay sabik na sabik akong gumising nang maaga para buksan ang aking mga regalo. Ramdam mo rin ang pagmamahal ng isang kapamilya sa kaanak sa kuwento. Sa bawat pahina ng kuwento, nangungusap ang mga mapinpintog na pisngi ng mga tauhan, abala sa isang salusalo, pero masaya pa rin ang lahat. Ipinapaalaala na dapat tayong maging katulad ni Bubuy Boy, na umiiyak ng bahaghari, na kahit na parang may iniwan na malaking butas ang ating kaanak kapag sila ay pumanaw na, kailangan tayong maging malakas at puno ng pag-asa at sariwain ang mga inspirasyong iniwan nila.

Salamat Ergoe Tinio, JC Galag, at Adarna House sa mahusay na kuwento! —Troy Lacsamana

Salusalo para kay Kuya, Kids’ Choice Finalist
Written by Ergoe Tinio, illustrated by JC Galag

It taught me that no matter what happens, we should continue our life by keeping and treasuring the good and happy memories of our loved ones, because everything happens for a reason.

We also need to be strong to make our dreams come true by making our loved ones the reason why we remain strong. It’s good for children because of its illustration that can get the children’s interest, and simple words make the story great. —Apriel Beltran

Supremo, Best Read for Kids
Written by Xi Zuq, illustrated by Al Estrella

Supremo is an engaging read. This heartwarming story takes you back to the good old days when you felt lucky to have a best friend and you felt tingled upon seeing your crush. Its flowing language, realistic plot, and catchy illustrations come together to give you one unforgettable ride. It makes you laugh out loud; it makes you stop and think; it even manages to make you shed tears. And, just when you start thinking you’ve had it all, it reminds you of your social responsibility―without pushing it down your throat forcibly. Kids will love this, and adults will enjoy it, too. Supreme, indeed! —Portia Padilla

Si Janus Silang at ang Tiyanak ng TábonBest Read for Kids
Written by Edgar Calabia Samar

Si Janus Silang at ang Tiyanak ng Tábon is a captivating tale of a young boy’s courage amidst the enveloping darkness in his life. Edgar Calabia Samar pulls us into a world of mysterious events and frightening characters from Philippine folklore. He expertly weaves in elements from role-playing video games, a concept that connects with young readers (and to gamers of all ages). This book takes us on a rollercoaster ride full of adventure, suspense, and danger.

Finally, a hero like Janus Silang claims his space in our imagination. He rises above the challenges and gives hope―a bright star leading us out of the darkness. —Dan Matutina


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