Enero 21: dalawang libreng seminar sa mga guro


Malugod na iniimbitahan ng Adarna House ang mga guro sa elementarya at sekundarya para sa Klasrum Adarna: Using Children’s Literature in the Classroom at Pagtuturo ng Klasikong Panitikan. Dalawang libreng seminar (kasama ang tanghalian at sertipiko), gaganapin ang mga ito nang sabay sa 21 Enero 2017 (Sabado) mula 8:00 NU hanggang 5:00 NH sa Lipa City, Batangas. [UPDATE: Punô na ang seminar para sa elementarya.]

Ang unang paksa, para sa mga guro ng English o Filipino sa elementarya, ay tatalakayin ni Pamela Razon ng UP Integrated School at dating pinuno ng K-2 Department nito. Para naman sa mga guro ng Filipino sa sekundarya ang pangalawang paksa, tatalakayin ni Dr. Edgar Calabia Samar, propesor ng panitikan sa Ateneo de Manila University.

Mayroong 60 puwestong pangkalahok para sa bawat paksa at pupunan namin ang mga ito ayon sa pagdating ng mga pagpapatala. Hanggang apat na guro lamang ang maaaring ipadala ng bawat paaralan (maximum ng 2 guro sa bawat paksa). Narito ang mga detalye upang makalahok:

  1. Isulat ang buong pangalan ng [mga] gurong inyong ipapadala kasama ang antas ng tinuturuan, mobile number, at e-mail address ng bawat isa, at ang pangalan ng inyong paaralan.
  2. Ipadala ito sa email: klasrum[at]adarna.com.ph o text: +63 915 527 1105.
  3. Hintayin ang kumpirmasyong ipadadala sa mobile number at/o e-mail address ng kalahok. Kasama sa kumpirmasyon ang tiyak na lunan ng seminar.
  4. Kailangan ang kumpletong impormasyon para makapagpatala. Hindi makalalahok ang mga hindi nakapagpatala. Ang huling araw ng pagpapatala ay  16 Enero 2017 (Lunes).

Kung mayroong katanungan, mangyari na lamang na makipag-alam sa mga nabanggit na email o mobile number, o sa (+632) 3526765 local 119.

Una pa lamang ito sa mga Klasrum Adarna ng taong 2017. Umantabay dito para sa mga panawagan tungkol sa mga susunod pang seminar.


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Top tips for a book-friendly home


Longer life, better memory, deeper empathy, more academic success—the list of benefits of being a book reader runs long. Which is why it is perfectly understandable for every parent to wish that their children would read more. So here are some tips for you to jumpstart the long-term project of making your home a haven for books!

Keep books accessible and visible. Let your children be exposed to books, so make these handy. Place books, for instance, near their toys, in their bedroom, in the living room, and other parts of that house where they usually stay. This way, they can easily grab a book whenever they want.

It is also important for emerging readers to be familiar with how books look. So, avoid putting books atop tall shelves, inside the cabinets, and other areas that are out of their sight. Also, display books with the covers visible to children. Unlike older readers, beginning readers usually pick a book based on the attractiveness of the cover.

Create a special place and time for reading. Designate a reading corner in your house. Carve out, for instance, a part of the toy room, living room, or their bedroom to become the reading corner. In this corner, creatively display books in shelves, hang some of them, or feature some prints of covers on the wall. It doesn’t have to be fancy and expensive, just remember that the atmosphere of the reading corner should be inviting and interesting to children.

Assign also an hour of the day or a day in the week dedicated to reading books. For younger children, bedtime is usually a sweet spot for reading time. Also, celebrate book events in your home, such as the National Children’s Book Day in July and the National Book Month in November.

Though children are free to read wherever and whenever they want, designating a place and time for reading gives them the impression that reading is a special activity.

Provide children with a varied selection of books. Many children easily get bored with the same material over and over again, so it is best to diversify the types of books available at your home. Some of the book types you may include are comics and graphic novels, chapter books and novels, board books, and picture and storybooks. Other reading materials, such as magazines and posters, should also be welcomed.

Some children are also reluctant to read because we introduce books to them as something serious and in competition with their toys and gadgets. But books can actually be toys and in gadgets too. Interactive books, such as flip-the-flaps and pop-ups, as well as audiobooks and ebooks, are some of the few examples.

Make sure they see you reading! We can encourage children to read all we want, but if they do not see the people around them reading, they will never think that reading is worthwhile. When they see that an adult they love, respect, and look up to takes time out of the day to pick up a book, they realize, by implication, that books are things to be enjoyed. All these tips will work best if you find time to model reading to them and to read with them.

Easy-to-follow tips, right? And if you’re planning to stock up on books for this project, Adarna House can help you with the perfect book for any reading level. Just head on to adarna.com.ph and browse our catalog by age.

(The online bookshop sale of 20% off across all items is ongoing until Dec.15, while our bookshop sale will last until Dec.21 in North Luzon and Dec.22 in Quezon City.)

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Teaching History and Social Studies with Fiction


Fiction?! Does fiction have a place in the facts-driven world of History and Social Studies classes? There is, through historical fiction!

Historical fiction is a genre of literature with a story set in the past and typically features real-life people and events. With forms including novels, picture books, and comics, historical fiction is a popular genre of books written for kids and teens.

There are already numerous studies that emphasize the benefits of utilizing historical fiction in the History and Social Studies classes. Four of the most important ones are below.

  1. Historical fiction is an entertaining and engaging read for children. While children usually associate textbooks with schoolwork, works of fiction are usually for pleasure and leisure. So, historical fiction can serve as a breather in between their information heavy and serious textbooks. A lot of historical fiction titles also employ humor and sprinkle interesting trivia in the story. The illustrations too in some book forms easily catch children’s attention, so 12:01 and Isang Harding Papel, both set during the Martial Law period, will definitely be a hit for children.
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  2. Historical fiction provides an in-depth description of people’s lives in the past. Because most history textbooks aim on covering as many topics as possible, important individuals, places, and events are usually reduced to a few sentences. With historical fiction, however, children can imagine what places looked like in the past and how people lived, talked, dressed, and so on. More so with historical fiction in picture book forms, since these provide illustrations of the actual objects, places, and people of a certain period. The Batang Historyador picture books, for instance, are filled with illustrations on five periods in Philippine history.
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  3. Historical fiction presents the complexity of historical events. We all know how complex lives are whether in the past or today, but many textbooks just present history as single-sided and one-dimensional. Historical fiction tries to break this misconception by exposing readers to multiple perspectives. Children, for example, get to see the different sides of a historical character’s actions and decisions and how these were different from the other characters. In the novel Woman in a Frame, readers can journey to two time periods through the eyes of Sining Librado and Marcela Simbulan.
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  4. Historical fiction, lastly, allows children to connect with historical persons. Having an in-depth and broad view of a historical event can develop in readers empathy, a key aspect in making informed decisions. The good thing too with historical fiction written for children is that it usually features children as protagonists, so present readers can easily relate to people in the past. In Si Ambongan, for instance, the story of Ferdinand Magellan’s arrival in Mactan is told through the experience of the boy Ambongan.

And to smoothly include historical fiction in class, teachers should note that historical fiction only serves as a supplementary reading material to historical texts, such as biographies and documents. Children should also be taught how to distinguish the fictive from the factual elements in a historical fiction work.

* All the books mentioned above are currently on sale at the Adarna House bookshops (online and Quezon City) and will also be available at Christmas sale prices during A Christmas Treat for Readers.

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Charles Funk 1955-2016


Born on February 22, 1955, Filipino writer and illustrator Charles Funk is the first born of two clans.

After graduating with a Bachelor in Fine Arts from the University of Sto. Tomas, he soon joined what was then called Adarna Book Services for various projects spanning many of the company’s early years. He was the first designer/artist who was tasked the development of the brand identity and its product prototypes. In fact, Adarna House continues to use the logo he designed for the company during the 1980s.

During this period, he was in charge of cover design for most of the first 300 titles while authoring and illustrating several titles. His books include Si Putot (written by Mike Bigornia) and Si Hugo, Ang Pahamak na Hunyango—two of Adarna House’s classic titles.

Outside of Adarna House, he was also involved in developing the public school textbook program of the ministry of education (EDPITAF) and designed the non-lingual communication manual of the Southeast Asian Games for the Philippine Olympic Committee.

Funk migrated to the United States in 1984, doing freelance work, managing a type house, producing concerts, and designing books and numerous publications. He worked for the Los Angeles Times, a daily newspaper, as a graphic designer and the creative services department’s technical coordinator, and participated in painting exhibitions with local artists’ groups and causes.

He passed away on November 15, 2016 (Los Angeles time) and will always be remembered as a devoted friend and pioneer of Philippine children’s literature.





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Libreng seminar para sa mga guro ng Filipino (12 Nobyembre)


Malugod na iniimbitahan ng Adarna House, Manuel S. Enverga University Foundation, at Lucena City Asociation of Private Schools (LCAPS) ang mga guro ng Filipino para sa Klasrum Adarna: Paggamit ng WiKAHON. Isang libreng seminar (kasama ang tanghalian at sertipiko), gaganapin ito nang 12 Nobyembre 2016 (Sabado) mula 8:00 NU hanggang 5:00 NH sa Manuel S. Enverga University Foundation, University Site, Lucena City.

Nakatuon ang seminar sa mas malalim na pagtalakay ng mga sumusunod na paksa:

  1. Mga Salik na Kailangan sa Mahusay na Pagbabasa
  2. Iba’t Ibang Uri at Struktura ng Teksto
  3. Detalyado at Rekomendadong Paggamit sa Wikahon
    – Pagdidisenyo ng Programa sa Filipino
    – Pagtataya sa Antas ng Kakayahan sa Pagbabasa
    – Paghasa sa Bilis at Husay sa Pagbabasa
    – Paghasa sa Pag-uugnay ng mga Konsepto
    – Pagtuturo ng Balarila at mga Kasanayan sa Pagbabasa

Si Daisy Calado ang magiging tagapagsalita sa araw na ito. Nagtapos ng MA in Reading Education sa University of the Philippines Diliman, siya ay isang espesyalista sa pagbasa at kasalukuyang direktor ng ReadPlus.

Mayroong 100 puwestong pangkalahok at pupunan namin ang mga ito ayon sa pagdating ng mga pagpapatala. Hanggang dalawang guro lamang ang maaaring ipadala ng bawat paaralan. Narito ang mga detalye upang makalahok:

  1. Isulat ang buong pangalan ng [mga] gurong inyong ipapadala kasama ang mobile number at e-mail address ng bawat isa, at ang pangalan ng inyong paaralan.
  2. Ipadala ito sa email: miko[at]adarna.com.ph, text: (+63927) 382-4716, o fax: (+632) 352-6765 local 125.
  3. Hintayin ang kumpirmasyong ipadadala sa mobile number at/o e-mail address ng kalahok. Kasama sa kumpirmasyon ang tiyak na lunan ng seminar.
  4. Kailangan ang kumpletong impormasyon para makumpleto ang pagpapatala. Hindi makalalahok ang mga hindi nakapagpatala. Ang huling araw ng pagpapatala ay  4 Nobyembre 2016 (Biyernes).

Kung mayroong katanungan, mangyari na lamang na makipag-alam sa mga nabanggit na email o mobile number, o sa (+632) 3526765 local 119.


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Call for Entries: 2017 PBBY-Salanga Prize


The Philippine Board on Books for Young People (PBBY) is now accepting entries for the 2017 PBBY-Salanga Prize. The contest is co-sponsored by the Cultural Center of the Philippines (CCP) and The National Library of the Philippines (NLP). The winner shall receive Twenty-Five Thousand Pesos and a medal. Prizes will be awarded in an appropriate ceremony to be held during the celebration of National Children’s Book Day in July 2017.


  • The contest is open to all Filipino citizens except those who are related to any PBBY member up to the third degree of consanguinity.
  • Stories should be intended for children aged 6 to 12 years old. The plot and the sequence must be capable of sustaining an illustrated book of 28 to 32 pages.
  • Entries may be in Filipino or English.
  • Entries must be in hard copy, double-spaced, on short bond paper. Maximum length is five (5) pages.
  • A contestant may send in more than one (1) entry.
  • Each entry must be signed by a pen name only. Five (5) copies of each entry should be placed in an envelope, on the face of which only the pen name of the contestant should appear.
  • Together with each entry, contestants must submit a second envelope, on the face of which the pen name shall appear. This must contain the contestant’s full name, address, contact numbers, a short literary background, and a notarized certification from the author, vouching for the originality of the entry and for the freedom of the organizers from any liability arising from the infringement of copyright in case of publication, and affirming that the entry or any variant thereof has (a) never been published nor (b) won any other contest i.e. that it has never won 1st, 2nd, 3rd, honorable mention in any other contest or otherwise been awarded a medal, a citation, or included in a publicized list of meritorious entries to a literary contest.
  • All entries must be sent through snail mail to the PBBY Secretariat, c/o Adarna House, Inc., Scout Torillo cor. Scout Fernandez Sts., Barangay Sacred Heart, Quezon City.
  • All entries must be received by the PBBY Secretariat no later than 5:00 p.m., December 2, 2016.
  • Winners will be announced no later than Feburary 3, 2017. Non-winning entries will be disposed of by the PBBY Secretariat.

Grand prize and honorable mention winners shall be subject to a bidding process to be facilitated by PBBY, to determine which publisher/s will publish their winning stories.

The winning story will be the basis for the 2016 PBBY-Alcala Prize.

For more details, interested parties may contact the Philippine Board on Books for Young People, at (02) 3526765 local 203 or email pbby [at] adarna.com.ph.

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North Luzon opportunities: Administrative Assistant & freelance book sellers



Adarna House is currently in need of an Administrative Assistant for its Baguio office.

The position will report to the Business Development Manager and will provide administrative, secretarial, and clerical support to maintain an efficient office environment. Responsibilities include, but are not limited to, the following:

  • Responding to phone and e-mail inquiries and accurately directing them to other members of the organization
  • Coordinating messenger and courier services
  • Monitoring inventory and maintaining office filing and storage systems
  • Ensuring office equipment and facilities are clean and properly maintained
  • Performing work-related errands such as going to government offices and banks
  • Providing logistical assistance in implementing sales and marketing activities

Candidates should fulfill the following minimum qualifications:

  • A Bachelor’s degree in any related field; fresh graduates are encouraged to apply
  • Excellent communication and people skills
  • Internet savvy with basic MS Office competencies
  • Highly organized with good attention to detail

The company offers a competitive salary and benefits package, excellent work-life balance, and training opportunities to the successful candidate.

Interested individuals must submit a comprehensive resume via e-mail to vanessa[at]adarna.com.ph with the subject line “NL Admin Assistant Application” on or before October 15, 2016. (Only qualified applicants will be notified.)


We are also looking for people to represent our company in our North Luzon book fairs. Book sellers would be responsible for on-site sales transactions, customer inquiries, ingress and egress, and turnover of sales and book fair materials.

Our book sellers must fulfill the following minimum qualifications:

  • a high school diploma
  • with initiative; approachable and accommodating; responsible and punctual
  • basic communication skills in Filipino and English; knowledge in Ilocano a plus
  • willing to travel within Region 1, Region 2, and CAR

Applicants may send their bio-data to Rosal Rubiano, Business Development Executive, via email (northluzon [at] adarna.com.ph) or post (Adarna House North Luzon, Unit 409 Jewel Igorot Building Kilometer 4, La Trinidad Benguet 2601) on or before October 7, 2016. For further inquiries, contact Rosal through (074) 423 1901.

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